\u00bfSe puede ense\u00f1ar a escribir?<\/p>\n
Esta es la pregunta central que siempre nos formulamos en las facultades de Comunicaci\u00f3n.<\/p>\n
La respuesta es muy sencilla: lo \u00fanico que podemos hacer es crear las condiciones necesarias para que los alumnos puedan equivocarse en un entorno seguro.<\/p>\n
El talento para la escritura no puede ense\u00f1arse, pero puede entrenarse. A escribir se aprende leyendo mucho, escribiendo a diario y teniendo buenos editores.<\/p>\n
A los alumnos que comienzan cada a\u00f1o mi curso de Comunicaci\u00f3n Multimedia, les explico estos 5 principios.<\/p>\n
<\/p>\n
1) Lo primero, es saber escribir<\/strong><\/p>\n El proverbial consejo del gran escritor y periodista colombiano Gabriel Garc\u00eda M\u00e1rquez, sigue siendo la primera y m\u00e1s importante lecci\u00f3n para cualquier escritor que quiera triunfar en la red:<\/p>\n Lo primero al escribir para internet es saber escribir. Antes del hipertexto est\u00e1 la escritura y antes del transmedia est\u00e1 una buena historia.<\/p>\n 2) Escribe acerca de lo que amas<\/strong><\/p>\n Mi colega, Juan Jos\u00e9 Garc\u00eda-Noblejas, remarca la importancia de escribir acerca de los temas que uno domina:<\/p>\n Escribe acerca de algo que sepas. Alguien que sabe escribir, escribe bien cuando escribe acerca de lo que sabe.<\/p>\n 3) Usa enlaces para dar contexto<\/strong><\/p>\n El gran potencial de la escritura hipertextual es su capacidad para construir narraciones ancladas a un marco sem\u00e1ntico establecido mediante enlaces.<\/p>\n Con meridiana claridad, Jeff Jarvis, expres\u00f3 esta idea en una de sus frases m\u00e1s recordadas:<\/p>\n So you do what you do best. And you link to the rest. 4) Piensa en el valor que aportas al usuario<\/strong><\/p>\n La econom\u00eda de la atenci\u00f3n es, en buena medida, la econom\u00eda del enlace: los textos que nos resultan originales, interesantes o valiosos son los que compartimos con nuestras comunidades.<\/p>\n Es por eso que, antes de publicar (o incluso antes de escribir) un texto destinado a la red, es imprescindible pensar en los usuarios, y de manera particular, en el potencial de que ese texto merezca el regalo de un enlace.<\/p>\n If you can\u2019t imagine anyone linking to what you\u2019re about to write, don\u2019t write it. 5) Escribe contenidos que puedan convertirse en conversaciones<\/strong><\/p>\n Finalmente, en la medida en que escribimos en entornos sociales, el \u00e9xito de la escritura se basa en su potencial para convertirse en conversaciones.<\/p>\n If it doesn\u2019t spread, it\u2019s dead. Si nuestros lectores se convierten en embajadores de los textos que escribimos, entonces es que hemos dado en la tecla de la escritura en internet.<\/p>\n Por lo dem\u00e1s, a escribir se aprende escribiendo, amando la escritura, conociendo las palabras y respetando a los lectores.<\/p>\n (Jose Luis Orihuela)<\/p>\n English version<\/em><\/p>\n Writing on the Internet: the 5 keys that I teach my students<\/strong> Can you teach how to write?<\/p>\n This is the central question that we always ask ourselves in schools of communication.<\/p>\n The answer is very simple: all we can do is create the necessary conditions so that students can make mistakes in a safe environment.<\/p>\n Talent for writing cannot be taught, but it can be trained. Writing is learned through reading a lot, writing daily and having good editors.<\/p>\n I focus on these 5 principles with the students who attend my Multimedia Communication class every year:<\/p>\n #1 The first thing is to know how to write The first thing to write for the Internet is to know how to write. Before the hypertext linking, the writing must be done and before the transmedia production, you need a good story.<\/p>\n #2 Write about what you love Write about something you know. Those who know how to write, write well when they write about what they know.<\/p>\n #3 Use links to give context With great clarity, Jeff Jarvis expressed this idea in one of his most remembered phrases:<\/p>\n So you do what you do best. And you link to the rest. #4 Think about the value you bring to the user That is why, before publishing (or even before writing) a text intended for the Web, it is essential to think about its users. In particular, you should think about the potential of that text to receive the gift of a link.<\/p>\n If you can\u2019t imagine anyone linking to what you\u2019re about to write, don\u2019t write it. #5 Write content that can develop into conversations If it doesn\u2019t spread, it\u2019s dead. If our readers become ambassadors of the texts we write, then we have managed to succeed with writing on the Internet.<\/p>\n Beyond that, writing is learned through writing, loving the practice of writing, knowing the words and respecting the readers.<\/p>\n","protected":false},"excerpt":{"rendered":" \u00bfSe puede ense\u00f1ar a escribir? Esta es la pregunta central que siempre nos formulamos en las facultades de Comunicaci\u00f3n. La respuesta es muy sencilla: lo \u00fanico que podemos hacer es crear las condiciones necesarias para que los alumnos puedan equivocarse en un entorno seguro. El talento para la escritura no… Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":93,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pensieri"],"_links":{"self":[{"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/posts\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":3,"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":97,"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/posts\/92\/revisions\/97"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/media\/93"}],"wp:attachment":[{"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stellapadelli.eu\/sp\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2014 Gabriel Garc\u00eda M\u00e1rquez
\nOcurre, que el dominio de las t\u00e9cnicas de escritura y el arte de expresarse con palabras anteceden a cualquier consideraci\u00f3n acerca de la narrativa digital.<\/p>\n
\n\u2014 Juan Jos\u00e9 Garc\u00eda-Noblejas
\nM\u00e1s all\u00e1 de que los sitios con contenidos monogr\u00e1ficos posicionan mejor en Google (Keyword Density Factor), aqu\u00ed hay una clave de escritura que tiene que ver con la pasi\u00f3n del escritor, con las cosas que verdaderamente le importan y con los asuntos sobre los que de verdad sabe.<\/p>\n
\n\u2014 Jeff Jarvis
\nHay que concentrarse en los temas que uno domina, y utilizar enlaces para los desarrollos contextuales o perif\u00e9ricos.<\/p>\n
\n\u2014 Jeff Jarvis citado por Clay Shirky
\nEl premio de la atenci\u00f3n de los usuarios, m\u00e1s all\u00e1 del tiempo de lectura, es su contribuci\u00f3n a que un contenido se convierta en viral.<\/p>\n
\n\u2014 Henry Jenkins
\nLos likes, shares, retuits o aplausos, nos gust\u00e9 o no, son los nuevos term\u00f3metros de la escritura en la red.<\/p>\n
\nFive basic tips for good online writing<\/p>\n
\nThe proverbial advice of the great Colombian writer and journalist Gabriel Garc\u00eda M\u00e1rquez remains the first and most important lesson for any writer who wants to succeed in online publishing:<\/p>\n
\n\u2014\u200aGabriel Garc\u00eda M\u00e1rquez
\nThe mastery of writing techniques and the art of expressing ourselves with words must precede any consideration of digital narrative.<\/p>\n
\nMy colleague\u200a\u2014\u200aJuan Jos\u00e9 Garc\u00eda-Noblejas\u200a\u2014\u200ahighlights the importance of writing about the topics that you have mastered:<\/p>\n
\n\u2014\u200aJuan Jos\u00e9 Garc\u00eda-Noblejas
\nBeyond the fact that the sites with thematic content are better positioned on Google (Keyword Density Factor), there\u2019s an essential key to online writing that has to do with the passion of the writers, with the things that really matter to them and with the subjects which they know best.<\/p>\n
\nThe true potential of hypertext writing is its ability to construct narratives anchored to a semantic framework established through links.<\/p>\n
\n\u2014\u200aJeff Jarvis
\nYou have to concentrate on the topics that you have mastered, and use links for contextual or peripheral developments.<\/p>\n
\nThe economy of attention is, to a large extent, the economy of the link: the texts that are original, interesting or valuable are those that we share within our communities.<\/p>\n
\n\u2014\u200aJeff Jarvis quoted by Clay Shirky
\nThe prize of user attention, beyond their own reading time, is the part they play in making the content viral.<\/p>\n
\nFinally, to the extent that we write in social settings, the success of writing is based on its potential to develop into conversations.<\/p>\n
\n\u2014\u200aHenry Jenkins
\nThe likes, shares, retweets or applause, whether we like it or not, are the new writing metrics online.<\/p>\n